Why a lack of brand magic could be the #1 reason your social media efforts are falling flat
Struggling with social media marketing? This might be why…
“Your brand is what people say about you when you are not in the room.” Jeff Bezos.
Does the thought of putting yourself out there on social media leave you with a slightly dry mouth and a sense of unease? Are you always wondering if you’re saying the right thing, attracting the right people, and struggling to generate a meaningful number of leads? Brand magic could be your missing link.
What is brand magic?
Brand magic is what you stand for, how your business makes a difference in people’s lives and the benefits your product or service brings. It’s your purpose, values, and vision, and how you make people feel when they interact with your business. It’s all those things, wrapped up and communicated consistently across multiple touchpoints through visuals and words, and it determines what people say about your business when you’re not there.
Are you lacking brand magic?
If your social media interactions leave you feeling on edge, confused and slightly adrift, and if the answer is ‘yes’ to many of the following questions, you are probably lacking brand magic:
Do you find it hard to write social media posts about your business that sound like more than a dry sales message?
Are you unsure which topics to talk about or join a debate on?
Are you confused about how to be ‘authentic’ on social media?
Do you struggle to start conversations on social media?
Have you struggled to generate a meaningful number of leads from social media?
The reality is that many service-based businesses struggle to find the right words to make social media work for them. While they often nail their visual brand identity — fonts, logo, colours, images — they neglect the non-visual side of branding: the words that define who they are, what they’re all about and create meaningful, human connections.
The problem is that those words — being able to articulate clearly who you are, what you stand for and what benefits you can offer your ideal clients — form the foundations and springboard for everything else. You can’t convince people to buy from you if you’re not clear yourself why they should.
When brand magic is missing
Without brand magic, your social media interactions can turn into introspective, bland, one-dimensional noise that fail to make human connections and cast your business in a bad light. And you may be left feeling frustrated, worn out, and ready to give up.
How can you harness your brand magic?
The non-visual side of brand magic can be broken down into six core elements. By focusing on these and taking time to carve out clarity on each, you will ignite your own unique brand magic.
A solid brand magic foundation will give you the confidence to embrace social media and will yield valuable results. Connections will become meaningful, marketing messages powerful, and you will inspire others to talk authentically, reinforcing trusting relationships that are more likely to convert. As connections feel your personality, you’ll find yourself working with people who bring you joy, and your business will grow.
To read more about how I can help you harness your business’s brand magic for social media marketing, check out my Social Strategy Builder – it’s a one-to-one strategy creation and coaching programme