Social Media Reboot

An injection of fresh ideas

Who is it for?

For business owners and leaders who are clear on their objectives for social media, their target audience, and their brand magic, but feel like they're stuck in a bit of a rut and need some fresh inspiration to get them re-started.

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What is it?

I will use insights from your business and marketing objectives, target audience, brand story and results to date to create a tailor-made content strategy and plan for use on your primary social media platform*.

The content strategy maps out key themes for you to talk about on social media that are both relevant to your ideal customer and authentic for your brand. The 3-month content plan contains specific ideas for your daily posts – complete with platform and posting schedule and hashtags – for you to implement.

Your business suddenly has a consistent and relevant presence on social media – great for the algorithms, great for organic growth, great for your clients (past, present and future) and great for your peace of mind.

* LinkedIn, Facebook, Instagram and Twitter only

What’ is included?

✔ 1 hour on-boarding call

✔ One page summary pen portrait of your ideal client specifically for social media marketing

✔ Summary of your brand magic and tone of voice for social media marketing

✔ 3 to 5 key content themes – broken down into sub-themes/content ideas – for you to talk about on social media

✔ 3-month content plan for your primary social media platform containing specific ideas for posts that will fulfil your business and marketing objectives and guide people through the ‘Discover > Consider > Evaluate > Buy’ sales funnel

✔ Guidance on how often and when to post according to your ideal client and industry best practice

✔ Recommended hashtags to reach new audiences

✔ A final session to go through the strategy and plan, and answer any questions

How long does it take?

From the on-boarding call to the delivery of your content plan, it usually takes around 4 weeks.

Book a discovery call to find out more

“Social Media posting always felt like something of a burden or a chore, and I tended to be rather reactive and chaotic with my posting. Pippa came up with an incredibly detailed plan with a whole range of ideas for me to use. It feels really balanced across the different areas of my business and reflects my priorities. Now I feel super equipped to create content that will appeal to my client (rather than me randomly posting things I like the look of!), helping me to be more focussed, professional and targeted with my social media marketing.”

Jenny Kaye, Photographer at Jenny Kaye Photography