Social Strategy Builder

Learn it, build it, and implement it straight away

My one-to-one guided programme for creating and implementing a social media marketing strategy for your business. Build the strategy; learn the skills; get mentored throughout.

Who’s it for?

For the owners, leaders and marketers of knowledge-rich, service-based businesses, who know that social media is a powerful marketing channel for business but feel uncharacteristically lost and unsure about how to tackle it.

✔ You might be stuck in a rut of stale, inconsistent, directionless social media posting that appeals to no one and gets no results.

✔ You might be wondering how you got here and how to get out.

✔ You might feel like you’re floundering, and that you waste a lot of time and energy to something that feels like an always-changing, unknown quantity.

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Without any compelling results, social media marketing – at best – probably feels like a distraction from the client work that you’re so confident in and good at. At worst, it probably feels like a monkey on your back.

Or perhaps you’re yet to embark on your social media journey. Usually so in-the-know, you might be feeling strangely and uncomfortably in-the-dark about where or how to get started. Concerned that your firm will get left behind, there’s probably a flame of determination burning within as you look to make the first step a really smart step.

Time for your business to take flight

Together, we will create a social media marketing strategy and action plan for your business; something that will enable you to make sense of the muddle, climb out of the rut, break free of any inertia and take back control of your social media marketing.

“But ‘strategy’ sounds complicated!”

I hear you cry

Not my way. Working together one-to-one, I will guide you step-by-step through my proven system for creating a social media marketing strategy that finds and connects you with your ideal client, sparks conversations, builds relationships and achieves your goals.

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Everything you need to grow your business on social

With straight talk, a sprinkling of humour and a light-hearted view on the world, I will provide you with all the know-how, tools, templates, inspiration, support and accountability that you need to harness your big ideas, your passion, your knowledge and your stories, and transform them into your own unique social media marketing strategy and action plan that you'll be able to implement straight away.

I’ll bring the social media know-how; you bring the experience of what it takes to delight your clients.

It’s this partnership – this process of co-creation – that will ensure you end up with a powerful and practical strategy that you feel complete ownership of and understand how to deliver. Not something that gets left high up on a dusty shelf and never sees the light of day again. And because by working together we bring our collective knowledge together, your strategy will be created in the most efficient and effective way possible.

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The outcome

Your business has a bespoke and highly targeted social media marketing strategy that yields results, whether that’s broader brand awareness, deeper engagement with an existing audience, more website traffic, new leads or an increase in sales.

✔ Your business has a clear purpose for its social media marketing and an actionable plan for getting there. It works on your terms (with your resources), provides you with a powerful sense of direction and makes everything seem simpler and more do-able.

✔ Your day-to-day way of working will be streamlined and organised. Your social media marketing will be getting done in the most efficient and effective way possible, because you’ve done all the deep thinking work and preparation already.

✔ You’ll see your thoughts and ideas resonating with your online audience; the conversations with your ideal client starting to flow.

And for you personally:

✔ You’ll enjoy unwavering focus, spending time only on the activities that are aligned with YOUR goals and avoiding the distraction of what other people and businesses are doing or saying on social media.

✔ You’ll feel empowered and in control, because you’ll know precisely what you’re trying to achieve with social media, what it takes to get there, what’s working, what’s not, and how you can adapt and evolve to continue growing your online presence.

✔ You’ll feel energised and excited about the opportunities that exist and what you’re capable of, as you create authentic, relevant, and inspiring content in a flash, knowing exactly what appeals to your ideal clients.

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With social media finally working for your business, your characteristic confidence and focus will be restored.

And freed from another distraction, you can get on with doing what you do best – delighting your clients – with renewed energy and passion.

You'll feel like both you AND your business have taken flight.

Ready to find out more about my Social Strategy Builder programme?

View the programme details

“Pippa really helped us carve out the essence of our brand, our passions and our point of view, which together created the foundation of our social media strategy. Having been through the programme we feel even more convinced that social media really does have fire power, and now understand how to be truly strategic and targeted with it.”
Anna Traniello and Kate Jones, Kana Consult
“Pippa provides clear, helpful, straightforward guidance on all things social media. Working with her to build our social media strategy was an absolute pleasure. Breaking down the process into easily accessible elements Pippa helped us have greater insight into our brand and build a social media marketing strategy around what we want to achieve. I cannot recommend her highly enough! (Plus she is a joy to work with.)”
Adele Martins, Magrath Sheldrick LLP
“When it came to social media marketing I was lacking in confidence and dreaded putting anything out on socials as a result. It was taking up too much of my time and energy. The programme has helped me to understand my customer and her needs better, and my social media immediately feels less self-centred and more service orientated as a result. Plus I spend less time worrying about what I ‘should’ or ‘shouldn’t’ be writing about. The course content is thoughtful but Pippa’s feedback even more so. It’s always abundantly clear that she takes the time to really understand my business and its purpose.”
Lillie Pusey, MamaNourish
“As Atticus Finch might have said, Pippa climbed into our skin and walked around in it. I feel she knows us just as well as we know ourselves. She’s the full package and a valuable asset to any business.”
Jools Barrow-Read, Founder & CEO, RedWizard Consulting
"Pippa is very professional in her approach and very knowledgeable. Our experience with any social media as a business is a whole new approach, so we needed someone to start at the beginning and take us through each step of the process. Pippa has been more than patient and helpful on the whole process and is always at the end of the phone when we encounter a ‘blip’. We would not hesitate to recommend her to anyone who wants to engage with social media. Not only does she know how it all works, she is interested in your business and takes a lot of time to understand your target audience."
Beth Ashton, Architectural & Interior Designer